PageFair’s advertising works in three steps, using inline javascript: 

First we check if a visitor to your website is using adblock software.  If the website visitor is using adblock software, PageFair's technology initiates a secure channel to PageFair's servers.  Next, these servers pass the applicable ad calls to PageFair's demand partners. Finally, the ad creatives are securely rendered in the page. The defense against adblock software leverages communications protocols, randomization, and obfuscation within the page’s HTML.

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